Live Nation Exploring Facial Recognition for Concert Admissions

Live Nation, via Ticketmaster, is exploring the idea of using facial recognition to speed up the admission process at concerts. The company is looking into investing in a digital surveillance company, Blink Identity, that would match the customer face to their ticket.

The technology could potentially replace tickets completely, putting all of the information onto our devices. Will this really work though? We’ve all seen how well Snapchat filters identify faces, so maybe we can’t trust this technology yet.

What do you think about this technology?

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