In a world where pretty much everybody is trying to go viral, challenge videos have become increasingly popular. Recently the Tide Pod challenge made headlines, and left parents concerned after teens were posting videos of themselves online consuming the concentrated detergent product. Now this week another challenge has made headlines after an 11-year-old boy in the UK was reported missing when he didn’t return home from school. The boy, Kaden Mirza, reappeared the next day unscathed, and it turns out he hadn’t been missing, but rather camping out inside a PAX wardrobe at the local IKEA. Definitely dreaming of viral fame the entire time. The “stay overnight at IKEA challenge” first took off back in 2016 after YouTubers Bakuna Fatata posted a video of themselves camping out overnight at the Swedish furniture store.
Since then it appears to be a growing trend, with kids planning to conduct their own overnight stays at the retail giant. And of course kids are doing this – staying overnight in what is essentially a giant playground seems awesome. Plus you have the added bonus of bragging rights, and the possibility of getting Internet famous. It’s a win-win. But a spokesperson for IKEA is urging them to stay away. In a statement detective inspector Anna Sedgwick explained the potential dangers of the challenge. “Warehouses and shopping departments contain large quantities of heavy stock and items that could easily fall and crush someone if they are moved incorrectly, or used to build makeshift forts,” Sedgewick wrote. “There is also the potential risk of electrical faults and fires, which could have devastating consequences.”
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